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At this stage, you have done the strategic thinking. You know who you are targeting, what you stand for and how you communicate it.

As you refine your brand strategy, define your audience and clarify your value proposition, the next question will be. Where should your brand show up?

By this stage in your brand strategy, you should have clarity on who you are targeting, what you offer and how you communicate it.

In a growing and increasingly competitive UK wine market, more vineyards are entering the scene and wine tourism on the rise. How you communicate your brand is just as important as what is inside the bottle.

In a competitive market, great products alone are not enough. Whether you are a vineyard, a producer, a charity or a hospitality business the question remains the same…

If your marketing feels like it is not quite landing, the issue may not be your creativity. It may be that you’re not targeting your ideal customer.

From 14th-22nd March, English Tourism Week 2026 encourages all of us to “spread the word” and champion what makes our local area special.

Anyone can post on social media. The brands that stand out are the ones that plan with purpose.

Mentoring is at the heart of Oak Creative, empowering talent and supporting businesses across the creative industry.

A look ahead at some upcoming key design trends for 2026, from bold visuals to the growing role of AI and handmade styles.