Digital Transformation for Wine GB Website, by Oak Creative

As the UK wine industry continues to blossom, so too does the need for strong digital foundations to support its growth. That’s why Oak Creative is proud to announce a major website refresh project for Wine GB in 2025, marking an exciting new chapter in our ongoing partnership as Silver Patrons.

This significant digital refresh aligns perfectly with Wine GB’s rebrand at the end of 2024. It represents the next step in the organisation’s commitment to evolving its image, streamlining its services, and delivering greater value to its members.

Putting Members at the Heart

The mission behind the redesign is clear: to put Wine GB members at the centre of the digital experience. As vineyards across the UK continue to thrive, the new website will become a dynamic hub, providing essential resources, industry insights, and business support tools to help members grow and succeed.

Laura Baker, Studio Director at Oak Creative, shares her excitement about the project:
“It’s a real pleasure to be undertaking this important work for Wine GB. A website is essential to any business, but for the vineyard members who rely on Wine GB’s resources to navigate their business journey, the impact of this project extends far and wide.”

Enhancing the User Experience

The redesigned website will feature a fresh look and feel that reflects Wine GB’s updated branding. Improvements will focus on both form and function, particularly within the members’ area, which will benefit from enhanced search capabilities and intuitive navigation.

One of the site’s most-visited features, the producers directory, will also receive a major upgrade with new interactive tools to help users browse and discover with ease.

A Continuing Partnership

This isn’t Oak Creative’s first contribution to the Wine GB community. From delivering branding webinars to launching the Golden 50 partnership at the 2024 Vineyard Show, and designing industry reports, Oak Creative has a long-standing commitment to supporting the sector.

Now, with this website transformation, we’re proud to help Wine GB empower its members with the digital tools they need to thrive.

Looking Ahead

As we move into 2025, this project represents more than a visual refresh – it’s a strategic evolution that will support Wine GB’s mission and connect even more vineyards and producers across the UK. We’re excited to see the positive impact this transformation will bring to the industry we proudly serve.