Harnessing AI in the Workplace

In today’s fast-paced, ever-changing business environment, it is becoming essential to leverage artificial intelligence (AI) tools for enhancing productivity and creativity. 

At Oak Creative, our team utilises a variety of AI applications to support them in their roles, each bringing unique benefits to daily tasks and long term projects. From automation to inspiration, find out some of the ways we use it right now – and how we may use it in the future!

Automated Admin

Harnessing the power of AI to automate administrative tasks has lots of benefits to boost efficiency and productivity. By delegating repetitive tasks like scheduling and data entry, you can speed up processes and minimise errors. This not only frees up time to engage in more strategic and creative work, but also ensures that essential tasks are completed promptly, around the clock.

Our Delivery Manager, Nick, says: “I use ChatGPT for prioritising workloads, scheduling, analysing data and charts, planning all things delivery. I also use Zapier for sending reminders out to the whole team”.

AI-driven admin tools can help streamline repetitive tasks, saving valuable time and resources, and provide insightful data analysis, empowering business owners to make informed decisions and continually improve their business practices.

Smart Statistics

AI can quickly process large data sets and transform them into clear, insightful presentations and reports which saves significant time and effort. This also allows people to focus on interpreting results and creating compelling narratives, rather than getting bogged down in data collection and preparation.

Millie, one of our Creative Designers, says: “I use Gamma for my social and web report presentations. It helps speed up the process by adding in all your results then creates the slide template for you. You can then edit to change the data if needed, allowing fine-tuned control over what is produced”.

AI’s ability to automate the creation of charts, graphs, and slides ensures accuracy and consistency, while also allowing for easy customisation to meet specific needs. Making use of these tools enables you to generate data-driven insights swiftly, helping with more informed decision-making.

Content Crafting

Most AI tools are what is called a Large Language Model (LLM). As such, interpreting and producing human language is at their core and this positions them as a powerful tool to aid with content writing. These tools can assist with generating ideas, structuring content, and even drafting initial versions of text, significantly reducing the time and effort required.

Oak’s Marketing Manager, Jess, says: “I use ChatGPT for idea generation and rewording copy. I find it needs careful and specific prompting and rarely use what is served verbatim! Something like a chat model built specifically to a brand’s tone of voice would be a very useful tool to aid this even further.”

We also are starting to use Fathom for note taking in virtual meetings, meaning we have a record of key talking points and don’t miss any vital details, or lose focus and momentum in meetings when writing things down manually.

Prompt Precision

AI chat models can significantly enhance the process of producing image generation prompts by providing precise, creative, and contextually relevant suggestions. By inputting a human command, a more machine-friendly prompt can be generated to ensure the best results. Sometimes you just need a machine to talk to a machine!

Another of our Creative Designers (and major AI enthusiast!), Jenni, says: “I use a range of AI tools every day – largely ChatGPT to review text, brainstorm and research with, but it’s also very good at helping write prompts for AI image generators. I use AI imagery from MidJourney as a means of inspiration or brainstorming/mood-boarding but also internally we sometimes use the imagery on slides or documents to bring them to life and make them more engaging”.

Looking Ahead

In the future, we aim to further automate repetitive admin tasks, allowing us to dedicate more time to creative endeavours and streamline our processes efficiently.

It is important to note that while AI has its uses, it needs to remain a tool to aid our efforts and not take people’s place. AI does not do our work for us, but simply acts as an assistant to enhance our productivity and help us do what we do best.

Watch this space: Oak will be launching our very own AI policy soon so that we can be totally transparent about how it impacts our business.