Brand diversification takes flight

In 2022 the successful Kent based haulage business, Alcaline, added a new arm to their business – private helicopter transfers. Spotting the need for high end, luxury and direct transfers for professional people, Alcaline Aviation offers a high speed transfer service operating across the UK. Oak Creative were appointed to create a new logo and marketing collateral to support the Alcaline Group with their exciting diversification into aviation transfers.

How did Oak Creative approach creating a new logo for Alcaline Aviation?

The brief was to create a logo with a modern, yet heritage-type feel. It needed to reference the group colours, but maintain its own individual identity.
The new logo needed to sit within the wider Alcaline Group, so this was a careful consideration. The styles need to stand alone and compliment one another as a unit.

How has the new brand been rolled out?

As part of the new brand, Oak Creative has created a suite of marketing collateral which truly communicates the brand. We have designed leaflets, business cards and tote bags to name a few items – all with a high quality, luxurious finish to reflect the brand’s offering.

What other projects has Oak Creative supported the Alcaline Group on?

Other projects that Oak Creative have supported the Alcaline Group with include an exhibition for The Goodwood Festival of Speed. Goodwood is England’s greatest sporting estate and The Goodwood Festival of Speed is an annual motorsports festival featuring modern and historic motor racing vehicles taking part in a hill climb and other events.

Oak Creative were asked to provide scaled drawings for the well known Festival of Speed, held by Goodwood every year, which had to be approved by the Goodwood show organisers in advance. We then came up with merchandise ideas that could be given away during the show – these included hats, badges and advertising leaflets. In 2023 we created promotional material for Alcaline to advertise a newly invested helicopter simulator, which was launched at the show.

What’s next for the Alcaline Group and Oak Creative?

Oak Creative’s first project was to redesign their Aviation logo and the relationship has organically grown from there. Impressed by our professional service and reliability to deliver, the team at Alcaline have begun to use Oak as a creative resource on a project basis to ensure their brand is performing at it’s best.

Oak Creative has most recently re-designed the Alcaline Group logo. The group logo was to be used to represent the full business, so to encompass the haulage, aviation and private transfers.

We hope the creative partnership continues to grow and support the business into the future.

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