Following extensive user testing and feedback, Park N’ Fly concluded that their website needed an overhaul.
Their existing website was not providing the same high-quality user experience that their on-airport parking service was, and ageing software was preventing them from being reactive to customer needs. Working hand-in-hand with the Park Space team at Chauntry, Oak Creative set about providing Park N’ Fly with a website they could be proud of again.
Oak Creative delivered a flexible and fully editable front-end website that would guide customers into a booking flow with confidence and clarity.
Mobile Usability Improvements
“We knew mobile usability and performance needed improving. Prior to site launch the majority of our pages were identified as ‘poor’ based on Google’s mobile core web vitals. Now we have zero urls classified as ‘poor’ and our pages load significantly faster. In addition to this we have seen an improvement in mobile conversion rate.
Having a better user experience and a front end platform that allows us to have easier control over our content and search engine optimization helped us to gain a ranking increase on Google, almost immediately following site launch.”
– Andy MacLean, Sr. Digital Marketing Manager, Park N’ Fly.
“We are delighted to be Park ‘N Fly’s technology partner in this exciting new venture. The project has been a great collaboration between Chauntry, Oak Creative our sister company and Park ‘N Fly. The new Park ‘N Fly website has resulted in new and innovative ways of delivering a great customer experience.”
How did the project start?
Oak were introduced to the project and Park N’ Fly by Chauntry. They were implementing their Parkspace software to manage Park N’ Fly’s bookings, and Park N’ Fly expressed a need to have a new website that ticked a lot of boxes:
- Champion the Park N’ Fly brand (especially the Park N’ Fly Guy)
- Seamless integration with the new booking system
- A significant increase in usability and speed for visitors to the website
- More freedom for Park N’ Fly to update the website themselves, quickly
- Fully responsive for mobile, tablet and desktop devices
- Continuation of tracking functions and hundreds of partner pages
We kicked off the project with a meeting with Park N’ Fly and Chauntry, followed up with a demo presentation of our initial ideas, a finalised design following feedback and then months of development.
What were the challenges of the project and how did you solve them?
A project of this magnitude will always throw some curveballs – the Park N’ Fly website has over a thousand pages and we needed to ensure everything was covered by the redesign. Through regular cross-Atlantic Zoom meetings and utilising project management systems, we were able to address any issues that came up.
We developed the new website on our testing server, where we were able to test a range of features for the new website and ensure download speeds and tracking tags were all functioning as desired.
The old website limited the way Park N’ Fly could promote and sell their products and was a stumbling block for their marketing team. Now they have a dynamic way to communicate with their customers.
What does the future look like for Park N' Fly?
The triple whammy of a brand new UX-focussed website combined with an improved booking system AND the return of travel across the States and globally post-Covid has set Park N’ Fly up for a very bright future indeed
The continued partnership with Oak Creative and Chauntry means that any iterations and new ideas can be addressed quickly, tested and put live on the website for customers to enjoy.