Oak Creative Design helped trade organisation Produced in Kent to transform a simple hashtag into a powerful call to action logo to encourage people to shop locally and support Kent businesses.
#HelpKentBuyLocal is a campaign set up by Produced in Kent to support and promote the many independent local businesses who are growing, producing, preparing, selling and delivering food and drink to the Kent community.
Oak Creative provided innovative, creative ideas and designs.
Great team to work with and great to use another local Kent business.
How did the Help Kent Buy Local campaign start?
In 2020, Produced in Kent begun a social media movement to support independent retailers during the challenging times they were faced with the hashtag #helpkentbuylocal. It received an unprecedented response and Produced in Kent turned to Oak Creative to design brand logo befitting of the hashtag. Time was of the essence and we delivered a bold circle shape stamp style logo, which would be easily recognisable in print or on screen. We also delivered a series of visual designs which were made available for retailers to use on social media or in store.
The power of supporting local
“Supporting local is something which is really important to us at Oak Creative and a clear and powerful design can really help to spread your message quickly. The #HelpKentBuyLocal badge gets that message across in the most effective way. It is really reinforcing that people need to start, and continue, shopping local and exploring the diverse range of independent producers, retailers, service providers and crafts businesses which are right on their doorstep. We were proud to actively support Kent’s producers through 2020 and chose to deliver this project free of charge as we knew the impact it could have to so many livelihoods.”
Laura Bevan, studio director of Oak Creative.
The success of Help Kent Buy Local
The circle shape branding fast became a recognised icon in Kent’s independent retailers and the campaign was extended to neighbouring counties. Oak Creative replicated the logo for ‘Buy Local South East’, ‘Help Sussex Buy Local’ and ‘Help Essex Buy Local’.
Produced in Kent also launched the microsite www.helpkentbuylocal.co.uk, which lists over 280 food and drink businesses for free. The site features an interactive map overview and a ‘good news’ blog.
“If anything good was to come out of this very challenging period, it is a higher public awareness of the fantastic food supplied by your local butcher, the farm shops, the bakers and the village shops, not forgetting the doorstep deliveries made by the local dairy farms. We must all make an effort to buy local, not just now, but also when Covid19 is no longer dominating our daily lives.” Floortje Hoette, chief executive of Produced in Kent commented.