Reawakening a gothic fantasy

A landmark in Dover since 1206

The Maison Dieu is the oldest and most prominent public building in Dover town centre. The Grade I Listed building and a Scheduled Monument is steeped in history, originally built as a place of hospitality for pilgrims journeying from continental Europe to Canterbury Cathedral.   Fast forward to 2022 and it is undergoing a major restoration to become a landmark in Dover town, delivered by National Lottery Heritage Fund.  

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The Mission

The refurbished building will give Doverians a sense of place, purpose and pride for this historical landmark in the town centre.  Oak Creative were appointed by Dover District Council to deliver branding, website and communications design for the restoration project of the Maison Dieu – each of which are integral to the successful future of this exciting asset to the town.

What is the vision for the Maison Dieu in Dover?

The Maison Dieu (House of God) is Grade I Listed and a Scheduled Monument, built in 1206. Fast forward to 2022 and it is undergoing a major restoration and refurbishment, funded by the National Lottery Heritage Fund.

The vision for the project is to reawaken this gothic fantasy by creating a thriving cultural venue and reopen the building to visitors and the community.

Dover District Council appointed Oak Creative as a creative partner to provide marketing, communicate and website design expertise in order to communicate the project with relevant stakeholders.

What is Oak Creative's approach to the brief?

The Maison Dieu brief is split into 3 phases: branding, website and communications. To date, the branding has been completed with the new website due to go live in Aug 2022.

The first element of the project was to review the brand identity. The brief was to refine and develop the brand, areas of which included:

  • Refinements to the gothic typography and dragon
  • Developing a brand colour palette
  • Creating a suite of gothic inspired icons for use online and in print
  • Selecting a font family and typography style

We created brand guidelines which would set the style, act as a strong foundation for the website and guide all communications moving forward.

The communication element of the project is due to roll out in 2023.

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