The Kent County Agricultural Society (KCAS) have been supporting and developing farming and agriculture in Kent since 1923.
KCAS approached Oak Creative for an overhaul of their existing website in order to increase sales and make it easier for a range of target groups to find the event information they needed.
Oak Creative were appointed to deliver a visually led, easy to navigate web site with booking functionality which firmly positions KCAS at the heart of their events. The site needs to accommodate the needs and user journeys of multiple stakeholder groups – trade, sponsors and general public.
Oak Creative has a long standing heritage in Kent and impressive design expertise in the tourism sector. As our Creative Partner they truly showcased the very best of KCAS in our new website.
What were the key objectives for this website?
Simplicity and usability was key to the design of this site, as well as showcasing some incredible visuals of the events themselves.
The site needed to welcome and steer a wide range of stakeholders of KCAS on their various user journeys including trade, general public and sponsors.
Of course, tickets needed to be easy to find and purchase for visitors, and we added features such as an extensive FAQ and a chat function so every visitor can get the information they need and quickly.
How did the creative design process work?
The first phase of any project is the creative concepts, and we supplied the client with a choice of creative routes. We had some stunning images to work with so we could create some really creative designs which complimented the brand perfectly.
We took on board their feedback of the creative routes and then presented a site mock up. Once signed off, we began developing the website itself.
What did Oak Creative deliver for this website design?
Oak Creative delivered a visually led, easy to navigate site with booking functionality which firmly positions KCAS at the heart of their events.
The design visually showcases agriculture in Kent which communicates to the multiple stakeholder groups and successfully maintains the identity of each individual KCAS event.
The site is fully editable by the KCAS team, and Oak Creative are here for any further creative input or technical support going into the future.