Showcasing Kent’s Agricultural Heritage

The Kent County Show

Kent County Agricultural Society Website Design

The Kent County Agricultural Society (KCAS) have been supporting and developing farming and agriculture in Kent since 1923.  The KCAS charity hosts a calendar of events throughout the year at their home, the Detling Showground – namely the Kent County Show but also The Living Land, Farm Expo and the Heritage Transport Show.

The Mission

Oak Creative were appointed to deliver a visually led, easy to navigate web site with booking functionality which firmly positions KCAS at the heart of their events. The site needs to accommodate the needs and user journeys of multiple stakeholder groups – trade, sponsors and general public.

Oak Creative has a long standing heritage in Kent and impressive design expertise in the tourism sector. As our Creative Partner they truly showcased the very best of KCAS in our new website.

Julian Barnes, Chairman of Kent County Agricultural Society

What were the key objectives for this website?

Simplicity and usability was key in the design for this site.  The site needed to accommodate a wide range of stakeholders of KCAS on their various user journeys for example trade, general public and sponsors.  Ticket sales needed to be easy and obvious.  We also added features such as FAQs and a chat function means, so that the site behaves as a resource for every visitor to get the information they need readily.

How did the creative design process work?

The first phase of any project is the creative concepts, where we supply the client with a choice of creative routes. We had some stunning images to work with so we could create a visually led site which complimented the brand perfectly. We take on board their feedback from the creative routes and then present a site mock up. From there, we work on building the site itself and then allow sufficient time to train the organisation on how to edit the site themselves.

What did Oak Creative deliver for this website design?

Oak Creative delivered a visually led, easy to navigate site with booking functionality which firmly positions KCAS at the heart of their events.  The design visually showcases agriculture in Kent which communicates to the multiple stakeholder groups and successfully maintains the identity of each individual KCAS event.

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