SICO® Europe

SICO® Europe needed a marketing partner who could provide both creative capability and strategic direction. The challenge was clear – SICO® wanted consistent, high-quality marketing across our European markets, with the ability to plan proactively rather than reactively.

While SICO’s products and services were well recognised, the story behind their solutions wasn’t always reaching the right audiences, particularly in the hospitality sector. SICO® needed a trusted partner who understood the brand, their customers, and their goals, someone who could act as a true extension of their team. Oak Creative brought exactly that combination of creativity, structure, and strategy.

Oak Creative has become a seamless part of SICO’s marketing function. They join weekly meetings, share priorities, and are part of every major campaign discussion. Whether it’s preparing for exhibitions, launching new products, or refreshing communications, they are there at every stage, from planning through to delivery.

Their ability to manage design, content, and strategy under one roof has freed up SICO’s internal team to focus on business development and customer relationships. It truly feels like having an in-house marketing department, but with all the added benefit of external creative expertise.

From the start, SICO® and Oak agreed on some clear objectives:

• Strengthen the brand presence in both hospitality and education sectors
• Modernise marketing materials and messaging
• Improve consistency across all communications and regions
• Create frameworks that would make future campaigns more efficient and impactful

Everything Oak Creative has delivered, has been built around these goals.

The scope has been wide and varied. Over the last year, Oak Creative have delivered:

• New brochures and refreshed sector catalogues
• Exhibition stand design for major shows like EquipHotel and Didacta
• Email campaigns sent to over 37,000 recipients, achieving open rates of 42-56%
• Product photography and video showreels to strengthen SICO’s storytelling
• Internal communications such as our employee handbook and LinkedIn support
• Marketing frameworks for new product launches and service promotion

They’ve also helped develop the creative foundations for case studies, product rollouts, and service marketing across our European teams.

The results have been tangible. Oak Creative has brought structure and momentum to SICO’s marketing. Campaigns are now planned in advance, messaging is consistent, and their brand presentation has never been stronger.

There has been improved engagement across digital channels and a much clearer brand identity across Europe. Internally, teams are more aligned and confident in communicating the SICO® story. It’s also helped reposition SICO® as a full-service provider in hospitality – not just a product manufacturer, but a solutions partner.

The biggest difference is consistency and confidence. There is now a clear marketing rhythm,  with monthly campaigns, quarterly reviews, and sector-specific activity that supports the business goals.

Oak brings a proactive, positive energy that keeps everything moving forward. Their understanding of the SICO® brand and their ability to manage the details means they can be trusted completely. It’s like having an in-house team who just get it.

Together with Oak, SICO® are planning to:

• Launch new hospitality products like the Mosaic and Freestyle mobile bars
• Build out their education service marketing and sales assets
• Increase presence at UK trade shows and expand across UAE markets
• Develop more case studies and visual content for our digital platforms

Oak Creative is part of SICO’s long-term vision, and their strategic support will be crucial as they expand and innovate across Europe.