Just when we thought the county of Kent couldn’t get any better, something super exciting has arrived in the Garden of England…
TMM or The Marketing Meetups have now started their IRL (in real life!) meetups in Ashford, Kent. Before now, TMM met in regional locations in the UK but they are now on a mission to branch out and reach even more marketing professionals. Naturally, Oak Creative wanted to be in on the action and join forces with the Kent marketing community, and we are so glad that we did.
Mark Gaisford from Red Sprout talked to us about the power and importance of authenticity in your social media.
Small businesses can leverage the power of social media platforms to connect with their audience, establish authenticity, and tell compelling stories. In this blog post, we will explore the following key strategies we believe you should use to build a brand on social media and the importance of staying true to your brand’s values.
Authenticity and Relatability:
According to recent studies, 64% of UK audiences have lost interest in influencers who lack genuineness and appear to be solely motivated by financial gain. To connect with your audience, it is crucial to be authentic and relatable. Share real struggles, raw emotions, and personal experiences that resonate with your target market. By doing so, you create a genuine connection and foster trust
The Power of Storytelling:
Storytelling is an art that can captivate audiences and leave a lasting impression. Effective storytelling on social media involves three key stages: The Setup, The Conflict, and The Resolution. Begin by setting the stage, introducing your brand’s mission, values, and the problem you aim to solve. Then, highlight the challenges or conflicts faced by your audience and demonstrate how your brand offers a solution. Finally, present the resolution, showcasing the positive outcomes and benefits of engaging with your brand.
Engaging your audience through conversations is a simple yet powerful way to build brand awareness. Starting discussions that encourage people to tag and chat in the comments can generate organic reach and increase your brand’s visibility. By fostering meaningful interactions, you create a community around your brand and encourage audience participation.
Consistency in Messaging:
To establish a strong brand presence, consistency is key. Consistency helps build recognition and reinforces your brand’s values and identity. By aligning your messaging with your brand, you establish a cohesive and recognisable brand voice.
Personal Branding and Business Alignment:
Your personal social media accounts can play a significant role in building your brand. People may be intrigued by your personal story and connections, which can ultimately lead them to engage with your business. Ensure that what you share on your personal account aligns with your brand’s values and purpose. By maintaining a cohesive narrative, you enhance the authenticity and credibility of your brand. Oak Creative are experts in brand, so make sure to contact us if your business needs support.
Relevance and Responsible Engagement:
While it’s important to stay active and engage with trends on social media, it’s equally crucial to maintain relevance to your business or brand. Don’t jump on random trends that have no connection to your core offerings. Additionally, ensure that your posts reflect your genuine support for causes or events you choose to highlight. For instance, refrain from posting about International Women’s Day if you don’t actively support women in your workplace or industry.
In the age of social media, building a brand has become accessible to businesses of all sizes. By focusing on authenticity, relatability, storytelling, engaging conversations, consistency, personal branding, and responsible engagement, you can create a strong brand presence that resonates with your target audience. Embrace the power of social media and leverage its potential to connect with people on a deeper level. Remember, the key to success lies in building meaningful relationships and delivering genuine value to your audience.